Archive for June, 2009
Developing a Future Proofed B2B Environment for Jaguar Land Rover
Wednesday, June 24th, 2009
Just over a year ago Ford sold its luxury car brands, Jaguar Land Rover (JLR) to Tata Motors Limited, India’s largest vehicle manufacturer, in a deal estimated to be worth $2.3Billion. In a blog entry that I posted in March 2008, “Ford says Tata to Jaguar Land Rover”, I provided my thoughts on the sale of JLR to one of India’s largest companies. Over the past year Tata has been true to their word, despite the global downturn in the economy, they have continued to invest in the JLR brands and they have retained employment in the UK rather than...