What happens in Vegas….shapes apparel supply chains
It is true. MAGIC Marketplace – the fashion industry’s semiannual and biggest trade event wraps up in Las Vegas today. Neither shaken consumer confidence, uncertain economic outlook nor the shaky job market has prevented a massive turnout at the event this week. This is where retailers go shopping and global apparel, footwear and accessory manufactures unveil products that they hope will set store shelves and fashion ramps ablaze. 
Same-store sales for the apparel industry saw the fourth consecutive monthly decline recently, making it crucial for retailers and brand owners to have the right product at the right price on store shelves. While significant business is conducted on the sidelines of this show, MAGIC is also a invaluable collaborative forum for retailers and manufacturers to reconfirm that their merchandising decisions are in line with prevailing trends around design, fabric and color. Retailers and brand owners make quick adjustments to orders they may have placed months ago, or initiate new contracts based on trends, labels and designs the encounter at the show - often sending manufacturing and distribution plans into a tail spin.
Same-store sales for the apparel industry saw the fourth consecutive monthly decline recently, making it crucial for retailers and brand owners to have the right product at the right price on store shelves. While significant business is conducted on the sidelines of this show, MAGIC is also a invaluable collaborative forum for retailers and manufacturers to reconfirm that their merchandising decisions are in line with prevailing trends around design, fabric and color. Retailers and brand owners make quick adjustments to orders they may have placed months ago, or initiate new contracts based on trends, labels and designs the encounter at the show - often sending manufacturing and distribution plans into a tail spin.
MAGIC by the numbers:
- Tens of thousands of buyers and merchants representing most of the 50 largest US retailers are among the 75,000 attendees at the trade show this week.
- Over 3,500 manufacturers ranging from Nike and Levi’s to boutique brands compete for retailer’s attention at the show.
- “Sourcing at MAGIC” is a section dedicated to the private label community. Over 700 contract manufacturers from more than 40 countries are at the show vie for lucrative deals from top brands.
- According to the US Trade Representative’s office, attendees at MAGIC represent over $195 billion in U.S. consumer apparel sales and Private label marketers with $35 billion in purchasing power.
Related Posts: